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ESG in 5 Sustainability News - 02-09-2025

  • Writer: Eloise Bell
    Eloise Bell
  • 7 days ago
  • 3 min read

This week’s ESG Sustainability News spotlights big brands putting sustainability into action. From M&S taking resale mainstream and Hawaiian Airlines flying on greener fuel, to Logitech’s push on repairability, Planetary’s $31m ocean carbon deal, and Mexico’s avocado industry committing to zero deforestation; five stories showing real change across fashion, travel, tech, climate, and agriculture.



M&S launches resale shop with eBay.


Marks & Spencer has opened its first official resale store on eBay, in partnership with Reskinned, giving customers a new way to buy and sell preloved M&S clothing. Donors receive a voucher to spend in-store, while items are cleaned, repaired and resold. Pieces that can’t be salvaged are recycled into new materials, and 15% of profits are donated to Oxfam. The initiative marks the next phase of M&S’s “Another Life” programme (formerly Shwopping), which has already diverted more than 36 million items from landfill since 2008.


The move reflects a wider industry trend as mainstream retailers embrace resale and repair. With the preloved fashion market expected to more than double by 2030, M&S is positioning itself as a leader in circular retail. By tying the scheme to eBay’s huge platform and its own rewards programme, the retailer is making resale accessible at scale, and signalling that sustainable shopping is moving firmly into the high street mainstream.



Hawaiian Airlines takes off with sustainable fuel. 


Hawaiian Airlines has begun using sustainable aviation fuel (SAF) on flights from Osaka to Honolulu, marking the carrier’s first operational SAF route. The fuel is supplied by Cosmo Oil Marketing under a sales agreement with parent company Alaska Air Group, allowing Hawaiian to blend SAF with conventional jet fuel at Kansai International Airport. The deal follows years of preparation and represents one of the first SAF supply agreements for a Japanese airport.


Long-haul trans-Pacific routes are among aviation’s biggest carbon challenges, and SAF can cut lifecycle emissions by up to 80% compared to fossil jet fuel. By starting with Osaka–Honolulu — a major leisure corridor — Hawaiian is testing how to integrate SAF into daily operations, helping to build the supply chains and confidence needed for aviation to hit its decarbonisation targets.



 Logitech builds repair and reuse into products.


Logitech’s 2025 Sustainability Impact Highlights show the company making major progress on circular design. The tech maker now uses recycled plastics in the majority of its products and has expanded repair guides and spare parts for over 20 devices, available in more than 60 countries. This builds on its partnership with iFixit and reflects growing global demand for repairability, with new right-to-repair laws emerging across markets.


Logitech also reports significant reductions in its own operational footprint, having cut direct (Scope 1–2) emissions while supporting suppliers to switch to renewable electricity. By linking product design with supply chain change, Logitech is showing that sustainable tech isn’t just about efficiency; it’s about creating products designed to last longer, be fixed more easily, and generate less waste.



Planetary wins $31m backing for ocean carbon removal.


Carbon removal startup Planetary has secured a $31 million offtake agreement with a buyer group that includes Google, Stripe, Shopify, McKinsey, Autodesk, H&M and Workday. The deal covers delivery of around 115,000 tonnes of ocean-based carbon removal between 2026 and 2030. Planetary’s technology enhances the ocean’s natural ability to store CO₂ by adding alkaline minerals to seawater, locking carbon away for millennia.


The investment, brokered through the Frontier coalition, is one of the largest commitments yet to ocean-based carbon removal. By backing a single provider at commercial scale, big-name corporates are sending a clear signal: carbon removals must be part of the net-zero toolkit. For Planetary, the deal offers the financial certainty to scale its pilot projects into industrial operations, moving ocean alkalinity enhancement from theory to practice.



Mexican avocado industry commits to zero deforestation.


Mexico’s avocado producers have signed the country’s first-ever zero-deforestation agreement with the federal government. Under the deal, orchards must meet strict standards to ensure that fruit is grown without destroying forests, a long-standing environmental concern in Michoacán and other key growing regions. From January 2026, any avocados linked to deforestation will no longer be eligible for export, including to the lucrative US market.


The avocado industry is one of Mexico’s largest agricultural exports, worth billions annually. By aligning growers, exporters and regulators, the agreement is designed to safeguard both ecosystems and market access. With 85% of the country’s 54,000 orchards expected to comply in the first year, the pact signals a major shift towards sustainable agriculture in a supply chain that has been under international scrutiny.





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