News & Views

Behavioural finance reveals a harsh truth: the biggest risk to an investor’s success is often themselves. The disposition effect—selling winners too soon and holding losers too long, is a common trap driven by emotion, not logic. Neuroscience shows how dopamine and fear shape our decisions, making discipline and strategy essential for long-term success.

Understanding self-attribution bias is key to improving financial decision-making. This bias leads us to credit success to our own skills while blaming failure on external factors. While it can protect self-esteem, it may also prevent learning from mistakes. In finance, this can result in overconfidence and missed opportunities. Becoming aware of this bias helps investors and advisers make more objective, data-driven decisions.