

At Clever, we believe that eliminating emotion and embracing discipline is the key to better investor outcomes. That’s why everything we do - from our MPS range to the Clever Engine that powers our decisions is built on evidence-based, process-driven investing. If you’re curious about how our philosophy translates into real-world portfolio construction, or want to explore the tools and thinking behind our approach, you’ll find more information below.
Outsourced, rules-based portfolios built to deliver consistent, long-term results.
Support your in-house CIP process with clear, compliant, data-backed recommendations.
In-House CIP System
Powered by the
Explored the impact of behavioural drag and how poor timing can undermine the value of fund management.
Learned about process led approaches that counter behavioural biases and support better outcomes.
Gained a practical understanding of how the Disposition Effect plays out in real world investment behaviour.
Delegates who attended the session:
Insights.
During our session at the SimplyBiz Roadshow, we explored the behavioural flaws that often derail investment decisions and how science-backed, process-driven strategies can help deliver more consistent outcomes.
We looked at why so many investors struggle to sell underperforming funds, why even experienced professionals fall into emotional traps, and how behaviours like the Disposition Effect can lead to poor decision-making. We also introduced the concept of behavioural drag - how our own instincts can become a persistent drag on performance.
Most importantly, we demonstrated how rules-based investment models can offer a solution. By removing emotion from the equation and focusing on discipline, these frameworks have consistently delivered stronger, more reliable results over time.
People Are The Problem, Processes Are The Cure.

Want to find out more?
If you're interested in seeing how our behavioural-led, rules-based approach could benefit your clients, we’d love to show you more. Whether you're curious about the data that drives our decisions, the structure behind our portfolios, or how our tools integrate with your advice process, an introductory session is the best place to start. Book a quick call with our team to explore how Clever can support your business and your clients' long-term outcomes.

CleverMPS. Core Range Overview
As a member of SimplyBiz you can access exclusive preferential terms for our CleverMPS. Core range.

Benchmarks*
CleverMPS Core 3 - IA Mixed Investment 0-35% Shares, CleverMPS Core 4 and 5 - IA Mixed Investment 20-60% Shares, CleveMPS Core 6 and 7 - IA Mixed Investment 40-85% Shares and CleverMPS Core 8 - IA Global.
Annual Management Charge**
The charge of 0.15% is exclusive to SimplyBiz customers, commencing 1st April 2026.
Risk Warnings
Capital is at risk. The value and income from investments can go down as well as up and are not guaranteed. An investor may get back significantly less than they invest. Past performance is not a reliable indicator of current or future performance and should not be the sole factor considered when selecting portfolios. Investments may include emerging market, smaller company and commodity funds which may be higher risk than other asset classes. Investments in fixed interest funds are subject to market and credit risk and will be impacted by changes in interest rates. Changes in exchange rates may affect the value of the underlying investments. Investments in Property funds carry specific risks relating to liquidity. Property funds can go through periods, known as ‘gating’, when it may not be possible to trade in or out of the funds and to access your money during such periods. The portfolios may invest a large part of their assets in funds for which investment decisions are made independently of the portfolios. If these investment managers perform poorly, the value of the portfolios is likely to be adversely affected. Investment in funds may also lead to additional fees arising from holding these funds.
Regulatory Information
This document is a general communication being provided for informational purposes only. It is educational in nature and not designed to be taken as advice or a recommendation for any specific investment product, strategy, plan feature or other purpose in any jurisdiction, nor is it a commitment from Clever or any of its subsidiaries to participate in any of the transactions mentioned herein. Any examples used are generic, hypothetical and for illustration purposes only. This material does not contain sufficient information to support an investment decision, and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit, and accounting implications and determine - together with their own professional advisers if appropriate - if any investment mentioned herein is believed to be suitable. Investors should ensure that they obtain all available relevant information before making any investment. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice.
All information presented herein is considered to be accurate at the time of production, but no warranty of accuracy is given and no liability in respect of any error or omission is accepted. Clever Investment Management Limited is authorised and regulated by the Financial Conduct Authority (reference number 1012442). Registered office: Watergate House, 85 Watergate Street, Chester, CH1 2LF. Registered in England No. 13850171.